Kiersten Utegg | copywriter
 

DROWNING PSA

Drowning is the leading cause of accidental death for children 1-4. Though almost 1,000 kids drown every year, learning to swim is still considered a luxury, not a survival skill. This is a domestic threat to American safety. And as the expert in all things water, America’s Navy is stepping up to protect.

phxdw-silver-addy-award.png
Addy-AwardseR copy.png
 
 
pier.jpg

America’s Navy

Google’s most successful YouTube pre-roll campaign, total website overhaul, revamped authentic social voice, and killer headlines all around. Working on the brand launch of one of the most formidable organizations in the world has encompassed pretty much every aspect of advertising to reach the most jaded among us—teenagers.

pier3_small.jpg
 

Navy Podcast

Running the America's Navy Podcast entails finding action-packed stories by interviewing Sailors of all ranks from Enlisted to four-star Admirals.

pier3_small.jpg

Strands for trans

What's it like to be afraid to get a haircut? This is the fight to end trans discrimination in barbershops.

bronze_effie2.png
bronze_effie2.png
ca.png
PV_Winner.png
 
 
 
 
 
pier3_small.jpg
 

opendoor

The solution to gender equality is not more talk, it is transparency. Introducing Opendoor, Glassdoor's most transparent initiative yet. 

pier3_small.jpg
 

Guerilla

PRINT

SOCIAL

Mind games, hidden messages, march madness brackets and a fitness channel—the Navy’s social media is transformed.

Video 

Upon his death, the founder of Ergon bestowed a branch of his company to each of his four sons. They needed a new way of doing things.

Brand video created for a Boston clothing company. Footage: Josh Jason Music: "Lost" by Bliss & Alice Editing: Will Dowsett

 

pier3_small.jpg